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Changing Attitudes Through Social Influence: Does Social Distance Matter?
Amanda L Mahaffey1,2, Angela D Bryan1
1a Department of Psychology and Neuroscience , University of Colorado Boulder , Boulder , Colorado , USA.
Social influence and social distance significantly impact attitudes toward gay and lesbian individuals. Peer suggestion can sway discriminatory or non-discriminatory judgments, indicating attitudes are not fixed.
Area of Science:
- Social Psychology
- Attitude Formation
- Intergroup Relations
Background:
- Attitudes towards LGBTQ+ individuals are complex and influenced by various factors.
- Understanding the malleability of prejudice is crucial for promoting social change.
Purpose of the Study:
- To investigate the effects of social influence and social distance on attitudes toward gay and lesbian targets.
- To determine if peer suggestion can alter discriminatory judgments.
Main Methods:
- Three studies were conducted with 814 participants (51% female).
- Participants' judgments of gay and lesbian targets were assessed after exposure to either a derogatory or favorable message from a peer.
- Social influence and social distance were measured as key variables.
Main Results:
- Social influence was a significant predictor of final evaluations of the targets.
- Social distance also significantly predicted participants' attitudes.
- Feedback from peers demonstrably influenced participants' judgments.
Conclusions:
- Discrimination against gay men and lesbian women is not necessarily fixed.
- Individuals can be persuaded to discriminate or not discriminate based on social suggestion.
- Attitudes towards LGBTQ+ individuals are susceptible to social influence and context.
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