Trial-level information for individual faces in the fusiform face area depends on subsequent memory

Previous research has shown that face-sensitive brain regions, such as the fusiform face area (FFA) and anterior inferior temporal lobe (aIT), not only respond selectively to face stimuli, but also respond uniquely to individual faces. A common factor in the existing literature is that face stimuli in these experiments are highly familiar to participants, usually by design. We set out to investigate to what extent familiarity correlates with the emergence of face-specific information in face-sensitive regions by testing novel faces with only a single repetition. Our results, consistent with a familiarity hypothesis, demonstrate that the FFA and aIT show face-specific information only when participants demonstrate subsequent memory for those faces. Functionally-defined regions that are not believed to process faces holistically showed no face-specific information, regardless of subsequent memory. To our knowledge, this is the first demonstration of face-specific information in face-sensitive regions for stimuli that were not highly familiar. These results contribute to our understanding of how individuating information comes to be represented in face-sensitive regions and suggest that this process can take place even after a single repetition of a particular face.