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Related Experiment Video

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Measuring the Switch Cost of Smartphone Use While Walking
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Do we really need to use our smartphones while driving?

Oren Musicant1, Tsippy Lotan2, Gila Albert3

  • 1The Ran Naor Research Foundation, 22 Hanagar St., Hod Hasharon 45240, Israel; Ariel University, Ariel 40700, Israel.

Accident; Analysis and Prevention
|September 14, 2015
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Summary

Drivers frequently use smartphones while driving, especially for calls and texts. Most drivers perceive texting as riskier than calls, and a willingness to use blocking apps is linked to perceived need, not usage frequency.

Keywords:
Driver distractionPhone callsRoad safetySmartphoneTexting

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Area of Science:

  • Road Safety
  • Human-Computer Interaction
  • Behavioral Science

Background:

  • Smartphone usage while driving is a significant driver distraction and a growing road safety concern.
  • Understanding patterns, motivations, and perceptions of smartphone use while driving is crucial for developing effective interventions.

Purpose of the Study:

  • To investigate smartphone usage patterns and motivations among Israeli drivers.
  • To examine drivers' perceptions of risk and necessity for smartphone use while driving.
  • To assess drivers' willingness to adopt apps that block smartphone use during driving.

Main Methods:

  • An internet survey was conducted with 757 Israeli smartphone-owning drivers.
  • Data analysis focused on phone calls and texting, the most common driving-related smartphone activities.
  • Logistic regression was used to identify factors influencing frequent usage and willingness to use blocking apps.

Main Results:

  • Phone calls (73%) and texting (35%) are prevalent during driving, with significant portions being frequent users.
  • Texting is perceived as more dangerous (84%) than phone calls (34%) by drivers.
  • Perceived need and safety significantly influence frequent smartphone use, while perceived need is the primary driver for willingness to use blocking apps.

Conclusions:

  • While drivers self-regulate texting, a substantial portion is open to using blocking apps, primarily driven by perceived need.
  • Intervention strategies should focus on perceived necessity rather than frequency of use to encourage adoption of safety technologies.