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Causes of Social Behavior II: Cognitive Processes01:15

Causes of Social Behavior II: Cognitive Processes

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Cognitive processes affect social behavior by guiding how individuals perceive, interpret, and respond to social stimuli. These mental processes enable individuals to assess others' behaviors, attribute causes to their actions, and form expectations based on past experiences.Causes of Behavior and Social JudgmentsIndividuals determine the causes of others' behaviors by distinguishing between personal traits and external circumstances. For example, if a friend frequently arrives late, an...
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Related Experiment Video

Updated: Apr 3, 2026

Development of a Gaze-Contingent Display Framework Designed for Perceptual and Oculomotor Research with Simulated Central Vision Loss
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Global-local visual processing impacts risk taking behaviors, but only at first.

Stephen Wee Hun Lim1, Alexander Y L Yuen1, Eddie M W Tong1

  • 1Department of Psychology, Faculty of Arts and Social Sciences, National University of Singapore , Singapore.

Frontiers in Psychology
|September 18, 2015
PubMed
Summary

Early visual processing influences risk-taking. Focusing on global information increases risk, while local focus initially reduces it, explained by predictive and reactive control systems.

Keywords:
Balloon Analogue Risk Taskdecision makingglobal-local visual processingrisk taking behaviortheory of predictive and reactive control systems

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Decision-Making Science

Background:

  • Understanding how early visual processing affects complex decision-making is crucial.
  • Risky decision-making is influenced by attentional biases.

Purpose of the Study:

  • To investigate the impact of global versus local visual attention on risk-taking behavior.
  • To explore the role of attentional focus in unpredictable, risky situations.

Main Methods:

  • Participants completed Navon's task, focusing on global or local letters.
  • Risk-taking was assessed using the Balloon Analogue Risk Task (BART).

Main Results:

  • Global-focused individuals exhibited higher risk-taking (more BART pumps).
  • Local-focused individuals initially showed reduced risk-taking.

Conclusions:

  • Early visual processing significantly modulates risk-taking behavior.
  • The findings align with the predictive and reactive control systems (PARCS) theory.
  • Attentional strategies can be leveraged to understand and potentially influence risk assessment.