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Need for uniqueness as a mediator of the relationship between face consciousness and status consumption in China

Gong Sun1, Jun Chen2, Jie Li3

  • 1Department of Marketing, Central University of Finance and Economics, Beijing, China.

International Journal of Psychology : Journal International De Psychologie
|September 23, 2015
PubMed

Keywords:
ChinaFace consciousnessNeed for uniquenessStatus consumption

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