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Practice building with brochures.
Journal of Dental Practice Administration : JDPA : Official Publication of American Academy of Dental Practice Administration, Organization of Teachers of Dental Practice Administration, American Academy of Dental Group Practice
|October 1, 1989
Summary
Dental practice brochures attract patients and provide information. Effective content, design, and distribution are key to their success as a marketing tool, according to survey findings.
Area of Science:
- Dental Marketing
- Healthcare Communications
Background:
- Dental practices utilize brochures for patient attraction and information dissemination.
- Effective brochure creation involves strategic content, clear writing, and appealing design.
- Successful distribution is crucial for brochures to achieve their marketing objectives.
Purpose of the Study:
- To investigate the effectiveness of dental practice brochures as a marketing tool.
- To identify key factors contributing to successful patient attraction and information delivery via brochures.
Main Methods:
- A survey was conducted among dental practices that use brochures.
- Data collection focused on content selection, writing clarity, format, and distribution strategies.
- Analysis of survey findings to understand brochure effectiveness.
Main Results:
- Survey revealed significant insights into the various aspects of practice brochures.
- Findings highlight the importance of careful content selection and clear writing.
- Effective distribution strategies were found to be critical for brochure success.
Conclusions:
- Dental practice brochures are valuable marketing tools when created and distributed effectively.
- Optimizing content, writing, and distribution enhances brochure performance in attracting and informing patients.