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Related Experiment Videos

Practice building with brochures.

C L Milone

    Journal of Dental Practice Administration : JDPA : Official Publication of American Academy of Dental Practice Administration, Organization of Teachers of Dental Practice Administration, American Academy of Dental Group Practice
    |October 1, 1989
    PubMed
    Summary

    Dental practice brochures attract patients and provide information. Effective content, design, and distribution are key to their success as a marketing tool, according to survey findings.

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    Area of Science:

    • Dental Marketing
    • Healthcare Communications

    Background:

    • Dental practices utilize brochures for patient attraction and information dissemination.
    • Effective brochure creation involves strategic content, clear writing, and appealing design.
    • Successful distribution is crucial for brochures to achieve their marketing objectives.

    Purpose of the Study:

    • To investigate the effectiveness of dental practice brochures as a marketing tool.
    • To identify key factors contributing to successful patient attraction and information delivery via brochures.

    Main Methods:

    • A survey was conducted among dental practices that use brochures.
    • Data collection focused on content selection, writing clarity, format, and distribution strategies.
    • Analysis of survey findings to understand brochure effectiveness.

    Main Results:

    • Survey revealed significant insights into the various aspects of practice brochures.
    • Findings highlight the importance of careful content selection and clear writing.
    • Effective distribution strategies were found to be critical for brochure success.

    Conclusions:

    • Dental practice brochures are valuable marketing tools when created and distributed effectively.
    • Optimizing content, writing, and distribution enhances brochure performance in attracting and informing patients.

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