[Attitude of South African dentists and final year dental students to advertising]
The Journal of the Dental Association of South Africa = Die Tydskrif Van Die Tandheelkundige Vereniging Van Suid-Afrika
|November 1, 1989
Abstract:
Advertising or promotion comprises two aspects: the advertising message and the advertising medium. Since both aspects are viewed differently by various professions, including the dental profession, the current investigation was carried out to ascertain the attitude of South African dental practitioners. Although it was found that the majority of dentists were against the advertising of new practices and re-advertising of existing practices, the majority of the final year dental students of 1986 were in favour. Both groups, however, were against unlimited advertising and also preferred professional cards to press, radio and television as the medium of communication.
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