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Area of Science:

  • Cognitive Psychology
  • Behavioral Finance
  • Decision Science

Background:

  • Decision framing (gains vs. losses) influences risk-taking behavior.
  • Affective states (feelings) are known to impact decision-making processes.
  • The interaction between affect and framing on financial risk is not fully understood.

Purpose of the Study:

  • To investigate how affect (pleasant/unpleasant feelings) modulates risk-taking in response to decision frames (gains/losses).
  • To examine the role of concurrent emotional states during investment decisions in a simulated stock market.

Main Methods:

  • A 20-day stock investment simulation was conducted with 101 participants.
  • Participants continuously rated their affective state (feelings) while making investment decisions.
  • The study analyzed the relationship between decision frames, affect, and subsequent risk-taking behavior.

Main Results:

  • Affect significantly attenuated the influence of decision frames on risk-taking.
  • The framing effect (increased risk-taking after losses) was reduced or eliminated when losses were accompanied by affect.
  • Risk aversion following gains diminished or reversed when participants experienced pleasant feelings.

Conclusions:

  • Affective states play a crucial role in moderating financial decision-making under risk.
  • Emotional experiences can override or alter established framing effects in investment contexts.
  • Understanding the interplay of emotion and framing is essential for predicting and explaining financial risk behavior.