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Talking about Climate Change and Global Warming.

Maurice Lineman1, Yuno Do1, Ji Yoon Kim1

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This summary is machine-generated.

Public awareness of global warming and climate change increases with media attention, whether positive or negative. Public sentiment is shaped by the original context of the issue

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Area of Science:

  • Social Sciences
  • Environmental Communication
  • Public Opinion Research

Background:

  • Social networks offer new avenues for studying public opinion and sentiment.
  • Trend and sentiment analysis can track shifts in public perception on critical issues.

Purpose of the Study:

  • To assess public knowledge and awareness of "global warming" (GW) and "climate change" (CC) using search volume data.
  • To analyze the sentiment associated with GW and CC on social media platforms.

Main Methods:

  • Relative Search Volume (RSV) analysis for GW and CC terms.
  • Sentiment analysis of social media data related to GW and CC.

Main Results:

  • A strong correlation exists between public awareness of GW/CC and media publicity.
  • Increased media coverage, positive or negative, drives public awareness.
  • Sentiment analysis revealed that public emotional connections to GW/CC are rooted in their initial framing.

Conclusions:

  • Public knowledge of environmental issues like GW and CC is directly linked to media exposure.
  • The emotional response to these topics is contingent upon the original context of their introduction.
  • Understanding this relationship is valuable for fields such as conservation and law enforcement.