Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

The Representativeness Heuristic02:13

The Representativeness Heuristic

17.1K
The representative heuristic describes a biased way of thinking, in which you unintentionally stereotype someone or something. For example, you may assume that your professors spend their free time reading books and engaging in intellectual conversation, because the idea of them spending their time playing volleyball or visiting an amusement park does not fit in with your stereotypes of professors.
17.1K
Social Loafing01:37

Social Loafing

39.9K
Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated,...
39.9K
Confirmation Biases01:31

Confirmation Biases

8.6K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
8.6K
Lateralization01:28

Lateralization

1.3K
Brain lateralization refers to the division of mental processes and functions between the two hemispheres of the brain, a phenomenon that optimizes neural efficiency and underpins complex abilities in humans. This specialization allows each hemisphere to perform tasks where it has a comparative advantage, facilitating more refined cognitive capabilities across different domains.
1.3K
Cognitive Dissonance01:38

Cognitive Dissonance

37.9K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
37.9K
Cause and Effect01:53

Cause and Effect

12.7K
While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually causing the systematic movement in our variables of interest. For instance, as sales in ice cream increase, so does the overall rate of crime. Is it possible that indulging in your favorite flavor of ice cream could send you on a crime spree? Or, after committing crime do you think you might decide to treat yourself to a cone?
12.7K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Moral disagreement in everyday life: An inductive framework for capturing 'moral order'.

Social science research·2025
Same author

Partisan styles of self-presentation in U.S. Twitter bios.

Scientific reports·2024
Same author

Prosocial motives underlie scientific censorship by scientists: A perspective and research agenda.

Proceedings of the National Academy of Sciences of the United States of America·2023
Same author

Specialization in the marketplace for ideas.

PloS one·2023
Same author

Bridging the parochial divide: Outsider brokerage in mafia families.

Social science research·2023
Same author

Distinguishing social mechanisms of membership adoption in emerging technology communities.

Social science research·2023

Related Experiment Video

Updated: Apr 1, 2026

Modeling Alcohol Consumption in Rodents Using Two-Bottle Choice Home Cage Drinking and Microstructural Analysis
08:45

Modeling Alcohol Consumption in Rodents Using Two-Bottle Choice Home Cage Drinking and Microstructural Analysis

Published on: November 8, 2024

1.5K

Why Do Liberals Drink Lattes?

Daniel DellaPosta, Yongren Shi, Michael Macy

    AJS; American Journal of Sociology
    |October 1, 2015
    PubMed
    Summary
    This summary is machine-generated.

    Political divisions now shape lifestyle choices, from leisure to personal morality. This study uses extensive data to show how social dynamics amplify these ideological differences, creating distinct political stereotypes.

    More Related Videos

    Disruption of Frontal Lobe Neural Synchrony During Cognitive Control by Alcohol Intoxication
    09:26

    Disruption of Frontal Lobe Neural Synchrony During Cognitive Control by Alcohol Intoxication

    Published on: February 6, 2019

    22.4K
    Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice
    07:31

    Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice

    Published on: January 7, 2019

    8.8K

    Related Experiment Videos

    Last Updated: Apr 1, 2026

    Modeling Alcohol Consumption in Rodents Using Two-Bottle Choice Home Cage Drinking and Microstructural Analysis
    08:45

    Modeling Alcohol Consumption in Rodents Using Two-Bottle Choice Home Cage Drinking and Microstructural Analysis

    Published on: November 8, 2024

    1.5K
    Disruption of Frontal Lobe Neural Synchrony During Cognitive Control by Alcohol Intoxication
    09:26

    Disruption of Frontal Lobe Neural Synchrony During Cognitive Control by Alcohol Intoxication

    Published on: February 6, 2019

    22.4K
    Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice
    07:31

    Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice

    Published on: January 7, 2019

    8.8K

    Area of Science:

    • Social Sciences
    • Political Science
    • Sociology

    Background:

    • Popular discourse suggests political ideology influences lifestyle choices, including consumption, leisure, and morality.
    • Anecdotal evidence points to a growing divide in personal and cultural preferences along political lines.

    Purpose of the Study:

    • To provide comprehensive empirical evidence for the existence of
    • lifestyle politics
    • and
    • culture wars
    • .
    • To investigate the underlying mechanisms driving ideological differences in lifestyle choices.

    Main Methods:

    • Analysis of 22,572 pairwise correlations from the General Social Survey (1972-2010).
    • Computational experiments modeling social dynamics of homophily and influence.

    Main Results:

    • Empirical support found for widespread ideological divisions in lifestyle across various domains.
    • Demographic factors alone do not sufficiently explain observed lifestyle differences.
    • Social dynamics of homophily and influence significantly amplify initial affinities between lifestyle and ideology.

    Conclusions:

    • Lifestyle politics is a robust phenomenon driven by social reinforcement mechanisms.
    • These dynamics create and solidify stereotypical lifestyle-ideology pairings, such as "latte liberals" and "bird-hunting conservatives".