Related Experiment Video
Updated: Apr 1, 2026

The Spatial Memory Game: Testing the Relationship Between Spatial Language, Object Knowledge, and Spatial Cognition
Published on: February 19, 2018
Any effects of social orientation priming on object-location memory are smaller than initially reported
Héloïse Drouin1, Patrick S R Davidson2
1School of Psychology, University of Ottawa.
Abstract:
It has previously been reported that priming a collectivistic social orientation (compared with an individualistic one) boosts object-location memory (Kühnen & Oyserman, 2002; Oyserman, Sorensen, Reber, & Chen, 2009). We conducted 4 experiments to replicate this reported effect, using the same methods as in those initial reports. In Experiment 1 (n = 145), we found a hint of a priming effect on object-location memory, but also an unanticipated interaction between priming and gender. In Experiment 2 (n = 90), we included gender as a formal factor and doubled the "dosage" of the priming, yet did not see any priming effects on memory. In Experiment 3 (n = 101), we octupled the priming "dosage" and again saw no significant effects on memory. Finally, in Experiment 4 (n = 102), we performed an exact replication of the methods of the original reports and again found no priming effects on memory. Any effects of this type of social orientation priming on object-location memory appear to be smaller and/or less robust than initially thought.
Related Concept Videos
Serial Position Effect
Automatic Processing and Automatic Social Behavior
First Impression
Implicit Memories
One key aspect of implicit...
Impact of Schemas
The Anchoring-and-Adjustment Heuristic

