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Dynamics of the public concern and risk communication program implementation.

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Public concern regarding electromagnetic field (EMF) exposure has shifted. A decade-long risk communication program in Bulgaria has successfully reduced public complaints about EMF from mobile base stations.

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Area of Science:

  • Environmental Health
  • Risk Communication
  • Public Health Policy

Background:

  • Public concern regarding electromagnetic field (EMF) exposure is influenced by information quality from various sources (science, media, internet, social networks, industry).
  • Communication programs by responsible institutions also play a significant role in shaping public perception.
  • Public concern in Bulgaria exhibits unique dynamics, influenced by both European trends and national economic/political factors.

Purpose of the Study:

  • To analyze the dynamics of public concern about EMF exposure over the past 10 years in Bulgaria.
  • To investigate the factors contributing to changes in public perception and complaints related to EMF.

Main Methods:

  • Analysis of public concern dynamics over a 10-year period.
  • Correlation of public complaints with implemented risk communication strategies.
  • Assessment of the impact of information dissemination and institutional communication programs.

Main Results:

  • Public concern regarding EMF exposure shows significant changes over the last decade.
  • A notable decrease in public complaints about EMF exposure from mobile base stations was observed.
  • The study identifies a correlation between the decrease in complaints and a long-term risk communication program.

Conclusions:

  • Effective risk communication strategies can mitigate public concern about EMF exposure.
  • Institutional communication programs are crucial in managing public perception of environmental health risks.
  • The Bulgarian experience demonstrates the potential of proactive communication in addressing public apprehension regarding EMF.