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Exploration of Online Culture Through Network Analysis of Wikipedia
Sung Joo Park1, Jong Woo Kim2, Hong Joo Lee3
11 KAIST Business School , Seoul, Korea.
Abstract:
Understanding online culture is becoming crucial in the global and connected world. Contrary to conventional attitudinal surveys used in cultural research, this study uses the approach of directly observing culture-specific behavior that emerges from online collaboration on the Internet. The editing data of Wikipedia were analyzed in 12 languages. Distinctive cultural dimensions were identified, including collectivism, extraversion, boldness, and egalitarianism. Using network analysis, the language-framed cultural factors were extracted as an emergent phenomenon in the virtual world.
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