Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

The Availability Heuristic

The Availability Heuristic

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Sugar intake from processed foods among Koreans and levy on excessive sugar use: a cross-sectional study.

Korean journal of community nutrition·2026

Same author

Beyond plagiarism: emerging challenges in research integrity and editorial responsibility.

Journal of periodontal & implant science·2026

Same author

LC-MS/MS method of 12 per- and polyfluoroalkyl substances (PFAS) in protein-rich foods for total diet study applications.

Food science and biotechnology·2026

Same author

Furan and 5-hydroxymethylfurfural in the products of Maillard reaction model systems consisting of 2'-fucosyllactose and amino acids.

Food science and biotechnology·2026

Same author

From Children to the Entire Population: Policy Lessons From a Decade of Successful Sodium Intake Reduction in South Korea.

Korean circulation journal·2026

Same author

Dietary exposure to ochratoxin A and zearalenone in edible vegetable oils among the Korean population.

Food additives & contaminants. Part A, Chemistry, analysis, control, exposure & risk assessment·2026

Search research articles

Related Experiment Video

Updated: Mar 31, 2026

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

Published on: November 15, 2013

[Not Available]

Yun-Jeong Seok¹, Jae-Young Her¹, Yong-Gun Kim¹

¹Department of Food Science and Biotechnology, Dongguk University, Goyang-si, Korea.

Toxicological Research

|October 21, 2015

Summary

No abstract available in PubMed .

Keywords:

Furan Monitoring Reduction Thermally processed foods

More Related Videos

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Published on: November 1, 2012

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

Published on: December 28, 2016

Related Experiment Videos

Last Updated: Mar 31, 2026

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

Published on: November 15, 2013

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Published on: November 1, 2012

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

Published on: December 28, 2016