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The readability and suitability of sexual health promotion leaflets
1Faculty of Life Sciences and Education, University of South Wales, Lower Glyntaf Campus, Pontypridd, CF37 1DL Wales, United Kingdom.
Objective:
To investigate the readability and suitability of sexual health promotion leaflets.
Method:
Application of SMOG, FRY and SAM tests to assess the readability and suitability of a selection of sexual health leaflets.
Results:
SMOG and FRY scores illustrate an average reading level of grade 9. SAM scores indicate that 59% of leaflets are superior in design and 41% are average in design. Leaflets generally perform well in the categories of content, literacy demand, typography and layout. They perform poorly in use of graphics, learning stimulation/motivation and cultural appropriateness.
Conclusion:
Sexual health leaflets have a reading level that is too high. Leaflets perform well on the suitability scores indicating they are reasonably suitable. There are a number of areas where sexual health leaflets could improve their design.
Practice Implications:
Numerous practical techniques are suggested for improving the readability and suitability of sexual health leaflets.
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