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Geisinger's Retail Innovation Journey
Frontiers of Health Services Management
|October 27, 2015
Summary
Geisinger Ventures explored various convenient care models, including retail clinics, to adapt healthcare delivery. Continuous assessment of patient needs and technology is crucial for future success in evolving healthcare.
Area of Science:
- Healthcare Management
- Health Services Research
- Digital Health
Background:
- Geisinger Health System established Geisinger Ventures (GV) in 2003 to foster business growth.
- Careworks, a convenient care clinic, launched in 2006 as part of the GV portfolio.
- Over nine years, Geisinger evaluated diverse retail and walk-in clinic models.
Purpose of the Study:
- To assess the evolution and strategic importance of convenient care models within a large health system.
- To explore innovative healthcare delivery methods in response to healthcare reform and changing patient needs.
- To examine the critical elements for optimal patient care and their alignment with various care delivery modes.
Main Methods:
- Analysis of historical data from various convenient care site and model implementations.
- Review of strategic drivers including healthcare reform and managed care participation.
- Exploration of emerging models such as e-visits and telemedicine specialty consultations.
Main Results:
- Different convenient care models present unique advantages and challenges in patient care, marketing, staffing, and clinical integration.
- Healthcare reform and managed care participation intensified the need for flexible care options.
- Geisinger is actively exploring new models like e-visits and telemedicine.
Conclusions:
- Healthcare delivery must adapt to demographic shifts, technological advancements, and evolving payment structures.
- Traditional care settings are not always optimal; extending care options is necessary.
- Continuous assessment of patients, technology, payment, and disease trends is vital for developing and refining clinical delivery models for future success.