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Related Experiment Video

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Translating Evidence Into Practice via Social Media: A Mixed-Methods Study.

Stephen Maloney1, Jacqueline Tunnecliff, Prue Morgan

  • 1Monash University, Frankston, Australia. stephen.maloney@monash.edu.

Journal of Medical Internet Research
|October 28, 2015
PubMed
Summary

Social media effectively translates research evidence to clinicians, improving their knowledge and practice. This educational approach enhances professional development and clinical behavior change.

Keywords:
e-learningevidence-based practicemedical informaticssocial media

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Area of Science:

  • Health Sciences
  • Medical Education
  • Digital Health

Background:

  • Significant research evidence fails to reach clinicians, hindering evidence-based practice.
  • Clinicians face time and skill barriers in accessing and appraising new research.
  • Social media platforms offer a potential solution to bridge the gap between research and practice.

Purpose of the Study:

  • To evaluate the effectiveness of social media as an educational tool for translating research evidence into clinical practice.
  • To assess the impact of social media-delivered evidence on clinicians' attitudes, knowledge, and behaviors.

Main Methods:

  • A mixed-methods approach was employed, utilizing social media platforms to disseminate evidence-based practice points.
  • Pre- and post-intervention evaluations assessed changes in attitude, knowledge, and behavior.
  • Qualitative data were collected to provide context for the quantitative findings.

Main Results:

  • 317 clinicians from diverse disciplines and countries participated.
  • Significant improvements were observed in attitudes toward social media for professional development (P<.001).
  • Knowledge levels increased significantly post-intervention (P<.001), with 70.1% reporting practice changes and 69.9% increasing research evidence use.

Conclusions:

  • Social media is an effective educational medium for health professionals.
  • It enhances knowledge, promotes research evidence utilization, and influences clinical behavior.
  • Social media facilitates the translation of new research into clinical practice.