Related Experiment Video
Updated: Mar 31, 2026

Investigating Pain-Related Avoidance Behavior using a Robotic Arm-Reaching Paradigm
Published on: October 3, 2020
Measured voluntary avoidance behaviour during the 2009 A/H1N1 epidemic
Jude Bayham1, Nicolai V Kuminoff2, Quentin Gunn2
1Yale School of Forestry and Environmental Studies, Yale University, 195 Prospect Street, New Haven, CT 06511, USA College of Agriculture, California State University, Chico, Chico, CA 95926, USA jbayham@csuchico.edu.
During the 2009 swine flu (A/H1N1), Americans voluntarily reduced public contact, significantly lowering infection rates. This voluntary behavior, when modeled, showed a greater impact than predicted by social distancing policies alone.
Area of Science:
- Epidemiology
- Public Health
- Behavioral Science
Background:
- Infectious disease management is a key public health challenge.
- Interpersonal contacts are crucial for disease transmission.
- Adaptive human behavior in response to disease outbreaks is theoretically important.
Purpose of the Study:
- To empirically assess if individual behavioral changes during an epidemic are significant enough to impact disease dynamics.
- To quantify the effect of voluntary behavioral shifts on infectious disease risk.
Main Methods:
- Analysis of U.S. public activity data during the 2009 A/H1N1 influenza pandemic.
- Epidemiological simulations (2003-2012) using time-use data to model contact patterns.
- Comparison of simulated infection rates based on 2009 behavior versus other years.
Main Results:
- Americans voluntarily reduced time in public places during the 2009 A/H1N1 outbreak.
- These behavioral changes were substantial enough to reduce the total number of infections.
- Simulations indicated that 2009 mixing patterns resulted in the lowest number of infections compared to other years (2003-2012).
Conclusions:
- Individual voluntary avoidance behavior can significantly influence infectious disease spread.
- Models that ignore voluntary behavioral responses may overestimate the benefits of non-pharmaceutical interventions like social distancing.
- Empirical evidence supports the inclusion of adaptive behavior in epidemiological models.
Related Concept Videos
Preparedness and Phobias
Avoidance Learning and Learned Helplessness
Avoidance learning occurs when an organism learns that a specific behavior can prevent an unpleasant outcome. For example, a student who receives a bad grade may start studying harder to avoid future poor grades. This behavior persists even when the negative outcome is no longer present. Avoidance learning is powerful because it maintains behavior in the absence of the...
Social Anxiety Disorder

