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Redesigning printed educational materials for primary care physicians: design improvements increase usability.

Agnes Grudniewicz1,2, Onil Bhattacharyya3, K Ann McKibbon4

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Summary

Redesigning printed educational materials (PEMs) with user preferences and design principles significantly improved usability and selection by primary care physicians (PCPs). This highlights the value of user-centered design in healthcare communication.

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Area of Science:

  • Medical Education
  • Health Communication
  • Human-Computer Interaction

Background:

  • Printed educational materials (PEMs) are widely used in primary care to share clinical information and influence behavior.
  • Existing PEMs have limited impact on clinician behavior, suggesting a need for improved design.

Purpose of the Study:

  • To explore redesigning PEMs to better meet primary care physician (PCP) needs.
  • To assess if design principles and user preferences can increase PEM usability and selection.

Main Methods:

  • A publicly available PEM was redesigned using physician preferences, design principles, and graphic design support.
  • A discrete choice experiment assessed PCP preferences between redesigned and original PEMs.
  • System Usability Scale and think aloud process evaluated usability.

Main Results:

  • 87.7% of 184 participating PCPs preferred the redesigned PEM.
  • Usability scores significantly increased with the redesign (p < 0.001).
  • Redesigned PEMs were selected significantly more often than original versions (p < 0.001).

Conclusions:

  • Redesigning PEMs incorporating user preferences and design principles enhances usability and selection.
  • User involvement, design principles, and graphic designer assistance are crucial for effective PEM development.