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Stress influences environmental donation behavior in men
Silja Sollberger1, Thomas Bernauer2, Ulrike Ehlert1
1Department of Psychology, Clinical Psychology and Psychotherapy, University of Zurich, Zurich, Switzerland.
Acute stress increases environmental donation frequency in individuals with low pro-environmental orientation, but reduces donation amounts. High pro-environmental orientation mitigates these stress effects.
Area of Science:
- Psychology
- Environmental Science
- Behavioral Economics
Background:
- Stress impacts prosocial behavior, but moderating factors like context and motives are key.
- Environmental donation behavior serves as a proxy for prosocial actions.
Purpose of the Study:
- Investigate how acute stress influences environmental donation behavior.
- Examine the moderating roles of pro-environmental orientation and donation decision stage.
Main Methods:
- Recruited male participants with high/low pro-environmental orientation.
- Administered a social stress test or control condition, measuring salivary cortisol.
- Assessed donation frequency and amount to a climate foundation.
Main Results:
- Stress increased donation frequency only in low pro-environmental orientation individuals.
- Donation decisions in this group correlated with cortisol response and mood repair.
- Stress decreased donation amounts for all participants who chose to donate.
Conclusions:
- Acute stress may activate self-serving motivations, potentially mitigated by strong pro-environmental orientation.
- Stress influences prosocial behavior differently based on individual orientation and decision context.
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