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Influencing College Student Drinking Intentions With Social Norms and Self-Schema Matched Messages: Differences

Megan M Miller1, Laura A Brannon2

  • 1a Graduate School, Kansas State University , Manhattan , Kansas , USA.

Health Marketing Quarterly
|November 17, 2015
PubMed

Keywords:
alcoholmessagesself-monitoringself-schemasocial norms

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