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Communicating efficacy information based on composite scores in direct-to-consumer prescription drug advertising

Pamela A Williams1, Amie C O'Donoghue2, Helen W Sullivan2

  • 1RTI International, Research Triangle Park, NC, USA.

Patient Education and Counseling
|November 22, 2015
PubMed
Abstract

Keywords:
CommunicationComposite scoresDirect-to-consumer (DTC) advertisementsMarketingPrescription drugsUnited States

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