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Reaching a representative sample of college students: A comparative analysis.

Daniel P Giovenco1, Daniel A Gundersen2, Cristine D Delnevo1

  • 1a Center for Tobacco Studies, Rutgers School of Public Health , New Brunswick , New Jersey , USA.

Journal of American College Health : J of ACH
|December 3, 2015
PubMed
Summary

Random-digit dial (RDD) cellular phone surveys are feasible for reaching a national sample of college students. This method, used in the National Young Adult Health Survey (NYAHS), effectively captured diverse demographic subgroups for health behavior research.

Keywords:
Cellular phone, college students, random-digit dial, sampling, survey methodology

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Area of Science:

  • Public Health
  • Survey Methodology
  • Epidemiology

Background:

  • Reaching a representative sample of college students for health surveys is challenging.
  • Previous surveys have utilized various methodologies with varying success in demographic representation.

Purpose of the Study:

  • To assess the feasibility of using random-digit dial (RDD) cellular phone surveys.
  • To determine if this method can yield a national and representative sample of college students.
  • To evaluate its effectiveness in capturing key demographic subgroups.

Main Methods:

  • The 2011 National Young Adult Health Survey (NYAHS) employed RDD cellular phone methodology.
  • Demographic distributions were benchmarked against Integrated Postsecondary Education System (IPEDS) data.
  • Sample quality was compared to historical college health surveys.

Main Results:

  • The NYAHS demonstrated comparable or superior performance to previous college health surveys.
  • The survey successfully reached important demographic subgroups within the college student population.

Conclusions:

  • Cellular phone RDD is a feasible approach for surveying the general college student population.
  • This methodology can potentially generate national estimates of college student health behaviors.
  • RDD surveys offer a viable strategy for future national health studies targeting college students.