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Concept Mapping: A Dynamic, Individualized and Qualitative Method for Eliciting Meaning.

Jessie Wilson1, Angie Mandich2, Lilian Magalhães2

  • 1James Cook University, Townsville, Queensland, Australia jessie.wilson1@jcu.edu.au.

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Summary

This article introduces concept mapping as a qualitative research method, integrating art and human elements for multimodal communication. It offers a framework to understand how individuals learn and interpret the world through visual data.

Keywords:
North Americaartcommunicationconcept mappingqualitativeresearchthematic analysis

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Area of Science:

  • Qualitative Research Methods
  • Multimodal Communication
  • Educational Psychology

Background:

  • Traditional concept mapping often focuses on quantitative analysis.
  • There is a need for research methods that incorporate humanistic and artistic elements.
  • Understanding individual interpretation and learning processes is crucial in qualitative research.

Purpose of the Study:

  • To explore concept mapping as a qualitative research method.
  • To propose a framework for concept mapping as multimodal communication.
  • To integrate art and human elements into concept mapping.

Main Methods:

  • Theoretical exploration of concept mapping.
  • Development of a framework for qualitative concept mapping.
  • Identification of three key categories for understanding concept maps: Voice, Detail in the Parts & Recognition of the Whole, and Sensory Experience.

Main Results:

  • Concept mapping can serve as a form of multimodal communication in qualitative research.
  • The proposed framework highlights how people learn, understand, and interpret their world.
  • Three interconnected categories (Voice, Detail/Whole, Sensory Experience) guide the creation and interpretation of qualitative concept maps.

Conclusions:

  • Qualitative concept mapping offers a unique way to represent and interact with visual data.
  • Integrating art and human elements enriches the understanding of participant perspectives.
  • This method provides a dialectical and interactive approach for participants, researchers, and audiences.