"Wanting," "liking," and their relation to consciousness

Patrick Anselme1, Mike J F Robinson2

  • 1Fakultät für Psychologie, Ruhr-Universität Bochum.

Summary

"Wanting" and "liking" are unconscious brain processes guiding behavior toward rewards. Conscious control often fails because these core motivations operate below awareness, impacting goal-directed actions and potentially leading to addiction.

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