Planning sample sizes when effect sizes are uncertain: The power-calibrated effect size approach

Blakeley B McShane1, Ulf Böckenholt1

  • 1Marketing Department, Kellogg School of Management, Northwestern University.

Psychological Methods
|December 15, 2015
PubMed
Summary

Researchers can now accurately plan sample sizes using the power-calibrated effect size (PCES) method. This approach accounts for uncertainty in effect size estimates, ensuring appropriate sample sizes for desired statistical power in psychological research.

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