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Driver sleepiness on YouTube: A content analysis.

A N Hawkins1, A J Filtness1

  • 1Queensland University of Technology, Centre for Accident Research and Road Safety - Queensland (CARRS-Q), Australia.

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|December 15, 2015
PubMed
Summary

Driver sleepiness videos on YouTube are prevalent. Humorous content, though often portraying sleepiness as amusing, gains more views and engagement, suggesting humor

Keywords:
Driver behaviourDriver drowsinessDriver fatigueDriver tirednessSocial media

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Area of Science:

  • Road Safety
  • Media Studies
  • Public Health

Background:

  • Driver sleepiness significantly contributes to road accidents and fatalities.
  • Educational campaigns are crucial for prevention due to the difficulty in policing driver fatigue.
  • YouTube's popularity, especially among at-risk drivers, makes it a relevant platform for studying public information on driver sleepiness.

Purpose of the Study:

  • To determine the prevalence of driver sleepiness videos on YouTube.
  • To analyze the characteristics of these videos, including outlook, tone, countermeasures, and driver demographics.

Main Methods:

  • A keyword search identified 442 relevant YouTube videos from December 2009 to December 2014.
  • Video content was thematically coded for outlook, tone, and countermeasures.
  • Data on driver demographics and video popularity (views, likes, comments) were collected.

Main Results:

  • Most videos depicted driver sleepiness as dangerous.
  • Videos with a humorous outlook on driver sleepiness received higher engagement (views, likes, comments).
  • While most countermeasures presented were accurate, 39.8% included ineffective methods.

Conclusions:

  • Humorous content is highly popular on YouTube, even when discussing serious topics like driver sleepiness.
  • The use of humor in educational interventions about driver sleepiness may enhance engagement and message delivery.
  • Addressing the prevalence of inaccurate or ineffective countermeasures in online content is important.