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Related Experiment Video

Updated: Mar 28, 2026

Bridging the Technology Divide in the COVID-19 Era: Using Virtual Outreach to Expose Middle and High School Students to Imaging Technology

Bridging the Technology Divide in the COVID-19 Era: Using Virtual Outreach to Expose Middle and High School Students to Imaging Technology

Published on: September 28, 2022

Scientists: Engage the Public!

Erika C Shugart¹, Vincent R Racaniello²

¹Communications and Strategic Marketing, American Society for Microbiology, Washington, DC, USA.

|December 24, 2015

Summary

This summary is machine-generated.

Scientists engaging with the public can overcome fears of a "Sagan effect." Public science communication is common and career-enhancing, with diverse methods available for scientists to participate.

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Bridging the Technology Divide in the COVID-19 Era: Using Virtual Outreach to Expose Middle and High School Students to Imaging Technology

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Microbial Communities in Nature and Laboratory - Interview

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Published on: May 28, 2007

Area of Science:

Science communication
Public engagement with science
Societal understanding of science

Background:

Scientists face public communication challenges, including potential social stigma or the "Sagan effect."
Effective science communication is crucial for public understanding of complex, technology-driven societal issues.

Discussion:

Recent social science research reveals public communication by scientists is widespread, not a niche activity.
Engaging in science communication can yield significant career benefits for scientists.

Key Insights:

Public science communication is a prevalent and accepted practice within the scientific community.
Participating in public outreach positively impacts a scientist's professional trajectory.

Outlook:

Exploring various science communication strategies can empower scientists to engage effectively with diverse audiences.
Continued research into the benefits and methods of science communication will foster greater scientific literacy.