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Hiding personal information reveals the worst.
Leslie K John1, Kate Barasz2, Michael I Norton2
1Harvard Business School, Harvard University, Boston, MA 02163 ljohn@hbs.edu.
Summary
Choosing to withhold personal information, even unflattering details, leads to negative judgments from others. People often underestimate this social cost of hiding information, impacting perceptions of trustworthiness.
Area of Science:
- Social Psychology
- Behavioral Economics
- Decision Science
Background:
- Individuals frequently face decisions about sharing personal information.
- The consequences of withholding information are not always intuitive.
- Perceptions of trustworthiness are central to social interactions.
Purpose of the Study:
- To investigate how people judge others who withhold personal information.
- To examine the factors driving negative judgments of information hiders.
- To understand whether individuals anticipate the social repercussions of hiding information.
Main Methods:
- Conducted seven experiments involving decisions to share or withhold personal information.
- Manipulated the volition of withholding information.
- Assessed judgments of trustworthiness and overall likability.
Main Results:
- Individuals who withhold information ('hiders') are judged more negatively.
- Negative judgments stem from decreased perceived trustworthiness.
- Hiders do not accurately predict these negative social consequences.
Conclusions:
- Decisions to hide information, whether unflattering or flattering, incur social costs.
- People underestimate the negative impact of withholding information on how they are perceived.
- Awareness of the social risks associated with hiding information is crucial in decision-making.
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