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Why Do Blood Donors Lapse or Reduce Their Donation's Frequency?
Johanne Charbonneau1, Marie-Soleil Cloutier1, Élianne Carrier1
1Social Aspect of Blood Donation, INRS, Montreal, QC, Canada.
Effective blood donor retention requires understanding unique donor challenges. Time constraints are a major barrier, varying by donor type, demographics, and life stage, necessitating tailored strategies for plasma/platelet donors and whole blood donors.
Area of Science:
- Transfusion Medicine
- Public Health
- Sociology of Health
Background:
- Blood donation systems rely on voluntary, nonremunerated donors.
- Retaining existing blood donors is critical for maintaining a stable blood supply.
- Understanding donor demographics and deterrents is key to developing effective retention strategies.
Purpose of the Study:
- To compare donor demographics and identify deterrents to blood donation among plasma/platelet donors (PPDs), regular whole blood donors (WBDs), and lapsed whole blood donors (LWBDs).
- To analyze the factors influencing reduced donation frequency and cessation of blood donation within a voluntary system.
Main Methods:
- A survey was administered to 1879 participants, including WBDs, PPDs, and LWBDs.
- Data collected included motivations, time use, reasons for reduced or ceased donation, and demographic variables.
- Chi-squared (χ(2)) tests were used to compare deterrents across the three donor groups.
Main Results:
- "Time constraints related to work or studies" was the most frequent deterrent (43%).
- Statistically significant differences in 7 deterrents were observed between WBDs, LWBDs, and PPDs.
- Donation obstacles varied significantly based on sex, age (life course), and education level.
Conclusions:
- Blood collection agencies need to develop targeted retention strategies for different donor segments.
- Retention efforts should consider donor-specific profiles, life-stage events, and educational backgrounds.
- Addressing time constraints and demographic-specific barriers is essential for improving blood donor retention.
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