Conformity
Social Proof
Confirmation Biases
Cognitive Dissonance
Cause and Effect
Randomized Experiments
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Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
Published on: March 2, 2011
Maxwell N Burton-Chellew1, Claire El Mouden2, Stuart A West3
1Department of Zoology, University of Oxford, Oxford OX1 3PS, United Kingdom; Calleva Research Centre for Evolution and Human Sciences, Magdalen College, Oxford OX1 4AU, United Kingdom; Sociology Group, Nuffield College, Oxford OX1 1NF, United Kingdom.
Human behavior in economic games may not reflect altruism but rather differences in understanding how to maximize income. This suggests choices in experiments may not always reveal true motivations.
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