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Chasing The 'Like': Adolescent Use Of Social Networking Sites In Australia
Louise la Sala1, Jason Skues1, Lisa Wise1
1Swinburne University of Technology, Melbourne.
Studies in Health Technology and Informatics
|January 23, 2016
Summary
Adolescents link social networking site (SNS) feedback, like "likes," to self-worth, with some prioritizing popularity over authenticity. This study explores teen SNS behavior and feedback interpretation.
Area of Science:
- Psychology
- Sociology
- Media Studies
Background:
- Social Networking Sites (SNSs) are integral to adolescent social life.
- Understanding adolescent online behavior and feedback interpretation is crucial for mental well-being.
- Previous research highlights the impact of online interactions on self-perception.
Purpose of the Study:
- To investigate adolescent behavior on Social Networking Sites (SNSs).
- To explore how adolescents interpret online feedback, such as 'likes'.
- To understand the motivations and perceived outcomes of adolescent SNS engagement.
Main Methods:
- Conducted five semi-structured focus groups with 34 Australian adolescents (aged 13-17).
- Included both mixed-gender and all-girl groups to explore diverse perspectives.
- Focused on perceptions of SNS behaviors, underlying motivations, and expected outcomes.
Main Results:
- Adolescents reported significant time spent planning SNS posts.
- Many interpreted online feedback ('likes') as a measure of personal self-worth.
- A subset of adolescents were observed 'chasing likes' for status, potentially disregarding authenticity.
Conclusions:
- Adolescent self-worth can be significantly influenced by SNS feedback.
- Online behavior on SNSs is often carefully curated, reflecting a desire for validation.
- Potential gender differences in SNS motivations and feedback interpretation warrant further investigation.
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