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The interaction between social saliency and perceptual saliency.

Minghui Liu1,2, Jie Sui1,3

  • 1a Department of Psychology , Tsinghua University , Beijing , China.

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Social and perceptual saliency interact in visual selection. When social cues align with perceptual ones, selection is enhanced; when they compete, effects are eliminated, suggesting a shared visual selection mechanism.

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Area of Science:

  • Cognitive Psychology
  • Visual Perception
  • Social Cognition

Background:

  • Visual target selection is influenced by perceptual saliency and social saliency.
  • The interplay between these two factors in visual selection remains unclear.

Purpose of the Study:

  • To investigate whether perceptual and social saliency interact or combine additively.
  • To understand the functional relationship between social and perceptual saliency in visual selection.

Main Methods:

  • Participants learned shape-person associations.
  • Compound stimuli (global/local shapes) were presented.
  • Tasks involved identifying associated persons (Exp 1) or shapes (Exp 2).
  • Perceptual saliency was manipulated via blurring or color contrast.

Main Results:

  • In person discrimination (Exp 1), saliency effects were strong when social and perceptual saliency aligned but eliminated when they competed.
  • In shape discrimination (Exp 2), only perceptual saliency effects were observed.
  • Social saliency interacted with perceptual saliency during explicit social categorization.

Conclusions:

  • Social saliency and perceptual saliency interact when explicit social categorizations are performed.
  • Both factors appear to modulate a common visual selection process.
  • Competition between social and perceptual saliency at different levels disrupts selection.