Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

The Representativeness Heuristic

The Representativeness Heuristic

The representative heuristic describes a biased way of thinking, in which you unintentionally stereotype someone or something. For example, you may assume that your professors spend their free time reading books and engaging in intellectual conversation, because the idea of them spending their time playing volleyball or visiting an amusement park does not fit in with your stereotypes of professors.

Decision Making: P-value Method

Decision Making: P-value Method

The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...

Decision Making: Traditional Method

Decision Making: Traditional Method

The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...

Perceptual Constancy

Perceptual Constancy

Perceptual constancy is the ability to recognize that objects remain consistent and unchanged even when their appearance varies due to changes in sensory input. There are four main types of perceptual constancy: size constancy, shape constancy, color constancy, and brightness constancy.
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...

Decision Making

Decision Making

Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...

Factors Affecting Perception

Factors Affecting Perception

Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Power distance in the workplace and its effect on prosocial behavioral intentions.

Acta psychologica·2025

Same author

On the advantages and disadvantages of choice: future research directions in choice overload and its moderators.

Frontiers in psychology·2024

Same author

Choose as much as you wish: Freedom cues in the marketplace help consumers feel more satisfied with what they choose and improve customer experience.

Journal of experimental psychology. Applied·2023

Same author

Maximizers' Susceptibility to the Effect of Frequency vs. Percentage Format in Risk Representation.

Behavioral sciences (Basel, Switzerland)·2022

Same author

Prosocial priming and bystander effect in an online context.

Frontiers in psychology·2022

Same author

The Role of Guilt and Empathy on Prosocial Behavior.

Behavioral sciences (Basel, Switzerland)·2022

Search research articles

Related Experiment Video

Updated: Mar 26, 2026

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments

Published on: March 1, 2022

Perceptual commensuration in decision tables.

Barry F Anderson¹, Raffaella Misuraca^2,3

¹a Department of Psychology , Portland State University , Portland , OR , USA.

Quarterly Journal of Experimental Psychology (2006)

|January 30, 2016

Summary

This summary is machine-generated.

Decision support tools can be improved. Using a grey scale in decision tables aids understanding of complex choices better than a number scale, improving comprehension of decision problems.

Keywords:

Decision aids Decision tables Information presentation format

More Related Videos

A Two-interval Forced-choice Task for Multisensory Comparisons

A Two-interval Forced-choice Task for Multisensory Comparisons

Published on: November 9, 2018

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues

Published on: June 3, 2013

Related Experiment Videos

Last Updated: Mar 26, 2026

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments

Published on: March 1, 2022

A Two-interval Forced-choice Task for Multisensory Comparisons

A Two-interval Forced-choice Task for Multisensory Comparisons

Published on: November 9, 2018

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues

Published on: June 3, 2013

Area of Science:

Decision Analysis
Cognitive Psychology
Human-Computer Interaction

Background:

Decision tables are crucial tools for decision-makers.
Effective design is key for intuitive understanding of complex choices.
Current designs may not fully support cognitive processing of decision attributes.

Purpose of the Study:

To identify design features that enhance decision table helpfulness.
To improve decision-makers' intuitive grasp of choices.
To evaluate the impact of visual scales on decision problem comprehension.

Main Methods:

Experimental comparison of grey scale versus number scale in decision tables.
Measurement of problem comprehension through identification of dominance and non-additivity.
Analysis of decision-maker performance based on visual scale presentation.

Main Results:

The grey scale significantly improved problem comprehension compared to the number scale.
Comprehension gains were evident in tasks requiring pattern recognition across attributes (dominance, non-additivity).
Grey scale facilitates a more intuitive grasp of decision structures.

Conclusions:

Visual design elements, specifically the grey scale, can enhance decision support tool effectiveness.
Future research should explore additional design features for improved decision-maker intuition.
Optimizing visual representation is critical for supporting complex decision-making processes.