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A Factor Analysis Of Individual Social Desirability Scale Values.
Multivariate Behavioral Research
|January 31, 2016
Summary
This study explored social desirability scale value (SDSV) judgments. Factoring by subject revealed a general social desirability factor, unlike factoring by item.
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Area of Science:
- Psychological Measurement
- Social Psychology
- Personality Assessment
Background:
- Social desirability is a key construct in personality and psychological assessment.
- Understanding the structure of social desirability judgments is crucial for interpreting scale scores.
Purpose of the Study:
- To investigate the factorial structure of individual judgments of social desirability scale value (SDSV).
- To compare the results of factoring by item (R technique) versus factoring by subject (Q technique).
Main Methods:
- Factor analysis of a 112x100 data matrix of individual SDSV judgments from college students.
- Employed both R technique (item factoring) and Q technique (subject factoring).
Main Results:
- A significant general social desirability (SD) factor emerged when factoring subject intercorrelations (Q technique).
- No comparable general SD factor was identified when factoring item intercorrelations (R technique).
- The identified general SD factor strongly correlated with mean or normative SDSVs.
Conclusions:
- The structure of social desirability judgments differs depending on the analysis technique.
- Subject-based analysis (Q technique) effectively captures a general social desirability factor.
- Findings support the robustness and normative basis of the general social desirability factor.

