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Self-Report Tests of Personality01:22

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Self-report inventories are objective personality assessments that use multiple-choice items or numbered scales, typically ranging from 1 (strongly disagree) to 5 (strongly agree). They are often called Likert scales after Rensis Likert. These inventories are widely used due to their ease of administration and cost-effectiveness. One of the most prominent examples is the Minnesota Multiphasic Personality Inventory (MMPI), initially developed in the 1940s to assess abnormal personality traits.
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The human need for self-esteem has long intrigued psychologists, leading to the development of several theories that explore its evolutionary and functional significance. Among the most influential are the sociometer, hierometer, and terror management theories. Each offers a unique perspective on why people strive for self-worth and how it shapes behavior and social interaction.Sociometer TheoryAccording to sociometer theory, self-esteem functions as an internal gauge of social acceptance. It...
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Strategies of Self-Presentation III: Self-Monitoring01:24

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Self-monitoring is a central construct in understanding individual differences in self-presentation strategies across social contexts. It refers to how individuals observe, regulate, and control their expressive behavior and self-presentation following situational cues. Self-monitoring reflects a person's sensitivity to social appropriateness and willingness to adapt behavior to fit varying interpersonal demands.High vs. Low Self-Monitoring IndividualsIndividuals high in self-monitoring are...
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Self-Evaluation: Self-Enhancement and Self-Verification03:00

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Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
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Deindividuation00:57

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Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
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Factors Influencing Attraction VI: Personality Traits01:23

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Personality traits are fundamental in shaping social perception and influencing interpersonal relationships. Certain traits, such as agreeableness and extraversion, contribute positively to social interactions, whereas others, such as narcissism, have complex and often contradictory effects on how individuals are perceived over time.The Role of Agreeableness and ExtraversionAgreeableness and extraversion are associated with higher levels of interpersonal attractiveness and likability.
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A Factor Analysis Of Individual Social Desirability Scale Values.

E E Boe, E F Gocka, W S Kogan

    Multivariate Behavioral Research
    |January 31, 2016
    PubMed
    Summary
    This summary is machine-generated.

    This study explored social desirability scale value (SDSV) judgments. Factoring by subject revealed a general social desirability factor, unlike factoring by item.

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    Area of Science:

    • Psychological Measurement
    • Social Psychology
    • Personality Assessment

    Background:

    • Social desirability is a key construct in personality and psychological assessment.
    • Understanding the structure of social desirability judgments is crucial for interpreting scale scores.

    Purpose of the Study:

    • To investigate the factorial structure of individual judgments of social desirability scale value (SDSV).
    • To compare the results of factoring by item (R technique) versus factoring by subject (Q technique).

    Main Methods:

    • Factor analysis of a 112x100 data matrix of individual SDSV judgments from college students.
    • Employed both R technique (item factoring) and Q technique (subject factoring).

    Main Results:

    • A significant general social desirability (SD) factor emerged when factoring subject intercorrelations (Q technique).
    • No comparable general SD factor was identified when factoring item intercorrelations (R technique).
    • The identified general SD factor strongly correlated with mean or normative SDSVs.

    Conclusions:

    • The structure of social desirability judgments differs depending on the analysis technique.
    • Subject-based analysis (Q technique) effectively captures a general social desirability factor.
    • Findings support the robustness and normative basis of the general social desirability factor.