Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Incomplete Dominance01:43

Incomplete Dominance

32.4K
Gregor Mendel's work (1822 - 1884) was primarily focused on pea plants. Through his initial experiments, he determined that every gene in a diploid cell has two variants called alleles inherited from each parent. He suggested that amongst these two alleles, one allele is dominant in character and the other recessive. The combination of alleles determines the phenotype of a gene in an organism.
32.4K
Sensory Modalities01:15

Sensory Modalities

4.4K
Sensation typically is the process by which the sensory receptors and sense organs detect stimuli from the internal and external environment and transmit this information to the central nervous system for processing.
General senses refer to the broad category of sensory information detected by receptors in the body and can be further grouped into somatic and visceral senses. Somatic sensations include touch, pressure, temperature, and pain and are essential for navigating our environment and...
4.4K
Agonism and Antagonism: Quantification01:14

Agonism and Antagonism: Quantification

1.3K
When drugs are administered, they can elicit either an agonist or antagonist effect on the body. Agonism occurs when a drug activates a specific receptor, triggering a biological response. On the other hand, antagonism happens when a drug binds to the same receptors but blocks their activation, thereby preventing a biological response.
To quantify these effects, researchers use a dose-response curve, which provides valuable information about the potency and efficacy of a drug. Potency refers to...
1.3K
Lateralization01:28

Lateralization

1.3K
Brain lateralization refers to the division of mental processes and functions between the two hemispheres of the brain, a phenomenon that optimizes neural efficiency and underpins complex abilities in humans. This specialization allows each hemisphere to perform tasks where it has a comparative advantage, facilitating more refined cognitive capabilities across different domains.
1.3K
Introduction to Special Senses01:26

Introduction to Special Senses

9.3K
Sensory receptors play an integral part in comprehending our external and internal environments. They receive diverse stimuli, converting them into the nervous system's electrochemical signals. This conversion occurs as the stimulus alters the sensory neuron's cell membrane potential, instigating the generation of an action potential. This action potential is subsequently transmitted to the central nervous system (CNS), which integrates with other sensory data or higher cognitive...
9.3K
Competition02:34

Competition

25.3K
When organisms require the same limited resources within an environment, they may have to compete for them. Competition is a net-negative interaction. Even if two competing individuals or populations do not interact directly, the overall fitness of both competitors is lowered as a result of not having full access to the limited resource.
25.3K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Modulating Multisensory Processing: Interactions Between Semantic Congruence and Temporal Synchrony.

Vision (Basel, Switzerland)·2025
Same author

Multisensory perception of natural versus unnatural motion.

Quarterly journal of experimental psychology (2006)·2022
Same author

Sound-modulations of visual motion perception implicate the cortico-vestibular brain.

NeuroImage·2022
Same author

Achieving Flow: An Exploratory Investigation of Elite College Athletes and Musicians.

Frontiers in psychology·2022
Same author

Ageing and selective inhibition of irrelevant information in an attention-demanding rapid serial visual presentation task.

Brain and neuroscience advances·2022
Same author

Tones slow down visuomotor responses in a visual-spatial task.

Acta psychologica·2021

Related Experiment Video

Updated: Mar 26, 2026

How to Create and Use Binocular Rivalry
14:34

How to Create and Use Binocular Rivalry

Published on: November 10, 2010

77.1K

Existence of competing modality dominances.

Christopher W Robinson1, Marvin Chandra2, Scott Sinnett3

  • 1The Ohio State University at Newark, Newark, OH, USA.

Attention, Perception & Psychophysics
|February 3, 2016
PubMed
Summary

Humans show both auditory and visual dominance depending on the task. Auditory dominance occurred when stimuli were presented together, but visual dominance emerged when separate responses were required for different sensory inputs.

Keywords:
AttentionCross-modal processingModality dominance

More Related Videos

Examining Online Syntactic Processing of Spoken Complex Sentences in Chinese Using Dual-Modal Interference Tasks
08:32

Examining Online Syntactic Processing of Spoken Complex Sentences in Chinese Using Dual-Modal Interference Tasks

Published on: September 5, 2019

6.0K
Assessing Dominant-Submissive Behavior in Adult Rats Following Traumatic Brain Injury
03:56

Assessing Dominant-Submissive Behavior in Adult Rats Following Traumatic Brain Injury

Published on: December 16, 2022

2.0K

Related Experiment Videos

Last Updated: Mar 26, 2026

How to Create and Use Binocular Rivalry
14:34

How to Create and Use Binocular Rivalry

Published on: November 10, 2010

77.1K
Examining Online Syntactic Processing of Spoken Complex Sentences in Chinese Using Dual-Modal Interference Tasks
08:32

Examining Online Syntactic Processing of Spoken Complex Sentences in Chinese Using Dual-Modal Interference Tasks

Published on: September 5, 2019

6.0K
Assessing Dominant-Submissive Behavior in Adult Rats Following Traumatic Brain Injury
03:56

Assessing Dominant-Submissive Behavior in Adult Rats Following Traumatic Brain Injury

Published on: December 16, 2022

2.0K

Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Human-Computer Interaction

Background:

  • Decades of research indicate a human tendency towards visual information dominance when presented with combined visual and auditory stimuli.
  • However, the precise nature and conditions of sensory dominance remain areas of active investigation.

Purpose of the Study:

  • To investigate the conditions under which auditory and visual dominance effects manifest in human perception.
  • To explore the influence of response requirements on sensory modality dominance.

Main Methods:

  • A behavioral oddball task was employed across three experiments.
  • Participants responded to auditory, visual, and bimodal oddballs under varying response conditions (simultaneous vs. separate responses).

Main Results:

  • Experiment 1 demonstrated auditory dominance, with simultaneous visual and auditory stimuli slowing visual but not auditory oddball responses.
  • Experiment 2 revealed a reversal to visual dominance when separate responses were required for each modality.
  • Experiment 3 confirmed auditory dominance and indicated that task demands or stimulus analysis type do not explain the visual dominance reversal.

Conclusions:

  • Sensory dominance is not fixed and can be modulated by task demands and response strategies.
  • Understanding these dynamics is crucial for designing effective multimodal interfaces and cognitive training programs.
  • Further research is needed to fully elucidate the underlying neural mechanisms and factors influencing sensory dominance.