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The Milky Way educational and support programme: Structure, content and strategies
Shahla Meedya1, Kathleen Fahy2, Jenny A Parratt2
1School of Nursing, University of Wollongong, Australia.
Women and Birth : Journal of the Australian College of Midwives
|February 13, 2016
Summary
The Milky Way Programme significantly improved breastfeeding success for new mothers. This evidence-based, woman-centered approach offers a replicable model for healthcare professionals to support breastfeeding.
Area of Science:
- Public Health
- Maternal and Child Health
- Health Education
Background:
- Efforts to support breastfeeding up to six months have often been unsuccessful for primiparous (first-time) mothers.
- The Milky Way Programme demonstrated a nearly 50% improvement in breastfeeding rates at six months for participants compared to a control group.
- This paper details the design and implementation of the Milky Way Programme, drawing on a literature review.
Purpose of the Study:
- To describe the educational structure, content, and strategies of the Milky Way Programme.
- To outline the process of postnatal telephone support integrated into the programme.
- To provide a replicable model for healthcare professionals supporting breastfeeding women.
Main Methods:
- The programme's design was informed by a comprehensive literature review.
- Educational content and strategies were developed based on evidence and theoretical frameworks.
- Postnatal support included telephone consultations.
Main Results:
- The Milky Way Programme resulted in a significant improvement in breastfeeding continuation rates at six months for primiparous women.
- Participants in the programme showed almost a 50% increase in breastfeeding success compared to the control group.
- The programme's effectiveness highlights the benefits of structured, woman-centered support.
Conclusions:
- The Milky Way Programme is evidence-based, theoretically informed, and woman-centered.
- The programme provides a practical framework for health professionals to implement similar breastfeeding support initiatives.
- This detailed description enables wider adoption of effective breastfeeding support strategies.
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