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Ayurvedic patients in Germany.

Robert Frank¹, Gunnar Stollberg¹

¹a Faculty of Sociology , University of Bielefeld , Germany.

Anthropology & Medicine

|February 13, 2016

Summary

This study explores how German patients engage with Ayurveda, focusing on trust-building and the "glocalization" of this Asian medicine. Ayurvedic patients challenge the idea of being merely active consumers in heterodox medicine.

Area of Science:

Sociology of Health and Illness
Medical Sociology
Complementary and Alternative Medicine (CAM)

Background:

Heterodox medicine is often viewed homogeneously, losing nuances of specific treatments.
Ayurveda, an Asian medicine, represents a specific, yet often generalized, form of heterodox treatment.
Understanding patient engagement with specific CAM modalities is crucial.

Purpose of the Study:

To examine patient pathways to Ayurveda in Germany.
To understand how patients interpret and integrate Ayurvedic concepts.
To explore the development of trust and patient-physician relationships in heterodox medicine.

Main Methods:

14 semi-structured interviews with German patients of Ayurvedic physicians.
Qualitative analysis of patient experiences and perceptions.

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Focus on the 'glocalization' of foreign medical knowledge.

Main Results:

Patients actively build and confirm trust in Ayurveda.
Ayurvedic concepts are creatively received, modified, and integrated ('glocalized').
Patients perceive more satisfying, personal relationships with Ayurvedic physicians compared to biomedicine.

Conclusions:

Ayurvedic patients' engagement differs from the 'active consumer' model often applied to heterodox medicine users.
The study highlights the nuanced reception and adaptation of Asian medicine in a Western context.
Personalized physician relationships are key to trust and adherence in Ayurvedic practice.