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Communicating about ocean health: theoretical and practical considerations.
Jonathon P Schuldt1, Katherine A McComas2, Sahara E Byrne2
1Department of Communication, Cornell University, Mann Library Building, Ithaca, NY 14853, USA jps56@cornell.edu.
Summary
Understanding public perception of ocean health is crucial for conservation. Communicating marine disease risks effectively requires addressing psychological distance and framing messages to overcome motivated reasoning for better policy support.
Area of Science:
- Marine biology
- Environmental communication
- Social psychology
Background:
- Anthropogenic stressors impact marine ecosystems, necessitating public engagement for conservation.
- Public concern for ocean health is high, yet knowledge is limited, hindering policy support.
- Effective communication strategies are needed to bridge the knowledge gap and foster public action.
Purpose of the Study:
- To identify social-cognitive challenges in communicating ocean health and marine diseases to the public.
- To propose theory-based strategies for improving public outreach on marine environmental issues.
- To experimentally assess the impact of message framing on public support for marine policy.
Main Methods:
- Literature review integrating communication, psychology, and social science.
- Analysis of social-cognitive barriers: psychological distance, unfamiliarity, and motivated reasoning.
- Experimental design testing message framing (public health vs. environmental consequences) for marine disease policy.
Main Results:
- Ocean issues face challenges like psychological distance and unfamiliarity, impacting public understanding.
- Politicized interpretations can lead to motivated reasoning, overriding scientific evidence.
- Message framing significantly influences public support for environmental policies related to marine health.
Conclusions:
- Effective communication must address psychological and cognitive barriers to public engagement.
- Strategic message framing, emphasizing relatable consequences, can enhance public support for ocean conservation policies.
- Overcoming motivated reasoning is key to fostering informed public participation in marine restoration efforts.
Keywords:
environmental communicationframing effectsocean healthpoliticizationpsychological distancepublic opinionMore Related Videos
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