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Fitting identity in the reasoned action framework: A meta-analysis and model comparison.

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Identity plays a role in behavior prediction, but the manifest-intention model best explains how identity influences intention and behavior. A match between identity and behavior matters.

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Area of Science:

  • Social Psychology
  • Behavioral Science

Background:

  • The role of identity within the reasoned action framework is debated.
  • Competing models include identity as a background variable, a direct predictor, or an indicator of intention.

Purpose of the Study:

  • To empirically test competing models of identity's role in the reasoned action framework.
  • To investigate the influence of identity-behavior congruence on intention and behavior.

Main Methods:

  • Conducted meta-analytic structural equation modeling on data from 73 independent studies (N=23,917).
  • Examined moderation effects based on the match between identity constructs and target behaviors.

Main Results:

  • Substantial average effects were found among primary reasoned action variables (rs=.37-.69).
  • The manifest-intention model provided stronger evidence compared to alternative explanations.
  • A significant moderation effect of identity-behavior matching was observed.

Conclusions:

  • Identity measures may inadvertently indicate underlying intention factors.
  • The relationship between identity, intention, and behavior is moderated by the congruence between identity constructs and specific behaviors.