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Area of Science:

  • Computational social science
  • Demographic studies
  • Internet data analysis

Background:

  • Internet usage generates extensive data on user interests.
  • Geographic variations in demographics may influence online search behavior.
  • Understanding these correlations can provide insights into public concerns.

Purpose of the Study:

  • To examine the relationship between U.S. state-level birth rates and infant mortality rates and Google search trends.
  • To identify specific search topics associated with varying demographic factors.
  • To explore the utility of Internet search data for understanding demographic concerns.

Main Methods:

  • Analysis of Google search query data across different U.S. states.
  • Correlation analysis between search trends and state-specific birth rates.
  • Correlation analysis between search trends and state-specific infant mortality rates.

Main Results:

  • States with higher birth rates showed increased searches related to pregnancy.
  • States with lower birth rates exhibited more searches concerning cats.
  • States with higher infant mortality rates demonstrated elevated searches for credit, loans, and diseases.

Conclusions:

  • Internet search data reflects demographic-specific concerns and interests.
  • Search trends can serve as a proxy for understanding public health and economic anxieties.
  • This methodology offers a novel approach to demographic and public concern analysis.