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Assessing the Moderating Effect of the End User in Consumer Behavior: The Acceptance of Technological Implants to

Jorge Pelegrín-Borondo1, Eva Reinares-Lara2, Cristina Olarte-Pascual1

  • 1Departamento de Economía y Empresa, Universidad de La Rioja Logroño, Spain.

Frontiers in Psychology
|March 5, 2016
PubMed

Keywords:
affective factorscognitive factorsconsumer behaviorinsideablessubjective normtechnological implantstechnology acceptancehuman augmentationtechnology acceptance modelaffective computingdecision-making psychology

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