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Perception of acupuncture among users and nonusers: A qualitative study
Kara Chan1, Judy Yuen-Man Siu2, Timothy K F Fung1
1a Department of Communication Studies , Hong Kong Baptist University , Kowloon Tong , Hong Kong.
Acupuncture is perceived as effective with few side effects by users. Nonusers view acupuncture as risky and unproven, lacking confidence compared to biomedicine.
Area of Science:
- Complementary and Alternative Medicine
- Qualitative Health Research
Background:
- Acupuncture is a traditional Chinese medicine technique.
- Understanding perceptions of acupuncture is crucial for its integration into healthcare.
Purpose of the Study:
- To explore user and nonuser perceptions of acupuncture.
- To identify factors influencing acupuncture adoption and practitioner selection.
Main Methods:
- Qualitative methodology.
- Interviews with 37 participants aged 35 and older.
- Exploration of perceived advantages, disadvantages, and selection criteria.
Main Results:
- Users perceive acupuncture as effective, safe, and having lasting benefits.
- Nonusers perceive acupuncture as lacking clinical evidence, high-risk, and non-standardized.
- Nonusers express lower confidence in acupuncture compared to biomedicine.
- Social communication and practitioner qualifications influence acupuncturist selection.
Conclusions:
- Significant perception gaps exist between acupuncture users and nonusers.
- Addressing nonuser concerns regarding efficacy and standardization is key for wider acceptance.
- Marketing strategies should highlight clinical evidence and practitioner expertise.
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