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Marketing Residential Treatment Programs for Eating Disorders: A Call for Transparency.

Evelyn Attia1, Kristy L Blackwood1, Angela S Guarda1

  • 1Dr. Attia is with the Department of Psychiatry, and Ms. Blackwood and Dr. Rothman are with the Center on Medicine as a Profession, all at Columbia University Medical Center, New York City (e-mail: ea12@cumc.columbia.edu ). Dr. Attia is also with the Department of Psychiatry, Weill Cornell Medical College, White Plains, New York. Dr. Guarda is with the Department of Psychiatry and Behavioral Sciences, Johns Hopkins School of Medicine, Baltimore, Maryland. Dr. Marcus is with Western Psychiatric Institute, Pittsburgh, Pennsylvania.

Psychiatric Services (Washington, D.C.)
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Summary
This summary is machine-generated.

Marketing by residential eating disorder treatment facilities targets clinicians with gifts and meals. This lack of oversight may influence referrals, urging greater transparency in behavioral healthcare marketing practices.

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Area of Science:

  • Healthcare Marketing
  • Clinical Psychology
  • Eating Disorder Treatment

Background:

  • Residential behavioral treatment is a significant part of healthcare for eating disorders.
  • Clinician-targeted marketing by these facilities includes gifts, meals, and travel.
  • Pharmaceutical marketing practices face regulatory scrutiny, unlike behavioral health marketing.

Observation:

  • Behavioral health care industry marketing has evolved without oversight.
  • Clinicians may be influenced by marketing strategies when referring patients.
  • Transparency regarding gifts and payments from treatment facilities is lacking.

Findings:

  • Extensive marketing strategies are employed by residential eating disorder treatment programs.
  • These practices mirror pharmaceutical marketing but lack similar regulatory oversight.
  • Potential conflicts of interest may arise from these marketing activities.

Implications:

  • Clinicians should critically evaluate marketing influences on their referral decisions.
  • There is a need for increased transparency in marketing by behavioral health treatment facilities.
  • Policy changes may be necessary to address conflicts of interest in healthcare marketing.