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The Availability Heuristic01:08

The Availability Heuristic

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A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):
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High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities
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