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Celebrating St. Patrick's Day: Students' Expectations, Intent, and Behavior.

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College students drank more alcohol during St. Patrick's Day than Spring Break. Intentions and peer expectations predicted this event-specific alcohol use, highlighting unique holiday drinking patterns.

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Area of Science:

  • Psychology
  • Public Health
  • Sociology

Background:

  • College students frequently engage in risky alcohol consumption during celebratory events.
  • While intentions and peer perceptions influence general alcohol use, their impact on event-specific drinking requires further investigation.

Purpose of the Study:

  • To examine event-specific alcohol consumption among college students during St. Patrick's Day compared to Spring Break.
  • To understand the role of drinking intentions and peer perceptions in event-specific alcohol use.

Main Methods:

  • Surveyed 82 undergraduate students regarding alcohol intentions, peer expectations, and actual consumption for St. Patrick's Day and Spring Break.
  • Assessed alcohol consumption at two time points to capture both intentions and behaviors.

Main Results:

  • Participants reported higher intentions, peer consumption expectations, and actual alcohol intake on St. Patrick's Day versus Spring Break.
  • Sensation seeking and impulsivity did not predict alcohol use for either event.

Conclusions:

  • St. Patrick's Day is associated with greater event-specific alcohol consumption among college students compared to Spring Break.
  • Understanding intentions and peer perceptions is crucial for addressing holiday-specific college drinking behaviors.