How You Use It Matters: Object Function Guides Attention During Visual Search in Scenes

How does one know where to look for objects in scenes? Objects are seen in context daily, but also used for specific purposes. Here, we examined whether an object's function can guide attention during visual search in scenes. In Experiment 1, participants studied either the function (function group) or features (feature group) of a set of invented objects. In a subsequent search, the function group located studied objects faster than novel (unstudied) objects, whereas the feature group did not. In Experiment 2, invented objects were positioned in locations that were either congruent or incongruent with the objects' functions. Search for studied objects was faster for function-congruent locations and hampered for function-incongruent locations, relative to search for novel objects. These findings demonstrate that knowledge of object function can guide attention in scenes, and they have important implications for theories of visual cognition, cognitive neuroscience, and developmental and ecological psychology.