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Related Experiment Videos

Computerized target marketing in dentistry: a personal view.

O K Reed1

  • 1Valley Dental Group, Phoenix, Arizona 85018.

International Dental Journal
|March 1, 1989
PubMed
Summary

As dental anxiety decreases and treatment methods evolve, patients will choose dentists more carefully. Dentists will also select patients based on compatibility. This study presents a computer-based approach to market segmentation for matching dentists with suitable patient groups.

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Area of Science:

  • Dental Practice Management
  • Marketing Strategy
  • Health Services Research

Background:

  • Patient anxiety regarding dental treatment is decreasing.
  • The delivery of dental care is undergoing significant changes.
  • Patients are becoming more discerning in selecting dental providers and treatment options.

Purpose of the Study:

  • To introduce a novel computer-based approach for market segmentation in dentistry.
  • To facilitate the matching of dental professionals with compatible patient populations.
  • To address the evolving dynamics of patient choice and provider selection in dental care.

Main Methods:

  • Development of a computer-based system for market segmentation.
  • Analysis of dentist and patient attributes for compatibility.

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  • Application of segmented target marketing principles in a dental context.

    • Main Results:

    • A framework for matching dentists with specific patient segments is presented.
    • The computer serves as a crucial tool for effective market segmentation.
    • The proposed method supports personalized dental practice marketing.

    Conclusions:

    • Computer-based market segmentation can optimize dentist-patient alignment.
    • This approach enhances the selection process for both providers and recipients of dental care.
    • Adapting marketing strategies is essential in the evolving dental landscape.