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Strategies for recruiting nursing students.

M Bliesmer, S Eggenberger

    Nurse Educator
    |March 1, 1989
    PubMed
    Summary

    A structured recruitment plan successfully boosted nursing school enrollment and improved faculty retention. The initiative enhanced information access for prospective students, proving effective for the nursing program.

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    Area of Science:

    • Nursing Education
    • Higher Education Administration

    Background:

    • Declining enrollment and threatened faculty positions posed a significant challenge to the baccalaureate nursing school.
    • The need for a strategic intervention to revitalize student recruitment and ensure faculty stability was evident.

    Purpose of the Study:

    • To develop, implement, and evaluate a structured recruitment plan to address declining enrollment in a baccalaureate nursing program.
    • To improve access to reliable information for prospective nursing students and enhance the visibility of the nursing profession.

    Main Methods:

    • The recruitment plan incorporated three key components: enhanced publicity, direct prospective applicant contacts, and active alumni involvement.
    • Data on student enrollment and faculty retention were collected and analyzed to assess the plan's impact.

    Main Results:

    • The implemented recruitment plan led to a significant increase in the number of new entering freshmen declaring nursing as their major.
    • The study also observed improved faculty retention rates, indicating a positive impact on the school's stability.

    Conclusions:

    • A structured, multi-component recruitment strategy can be highly effective in reversing enrollment declines in nursing programs.
    • Enhancing information dissemination and leveraging alumni networks are crucial for successful nursing school recruitment and faculty retention.

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